Archived; click post to view.
Excerpt: If you’re writing a long blog post, opening with the main point of your post can be a good idea - remember you will be competing with god knows how many other resources online and your readers will appreciate being able to get to the nub of your post quickly. Many newspapers and magazines use t...(more)

Archived; click post to view.
Excerpt: It's hard to read large blocks of content on the web, and long paragraphs may scare readers away. Writing for the web is very different to writing for print - natural paragraphs may result in offputtingly long areas of text for the web. Often one long sentence will do for a paragraph for your ...(more)

Archived; click post to view.
Excerpt: A common question is 'how long should my posts be?' There's no right answer here, but my tip is to write mostly short posts and the occasional long one. Everybody's busy these days, brevity is appreciated. Your readers will appreciate your getting your point across in an economical manner! Tr...(more)