New Corporate Website Guidelines for Ireland

March 15th, 2007 by Joe
Archived; click post to view.
Excerpt: From 1 April 2007 new company disclosure requirements will come into effect for all company websites and electronic communication (email). The full details are available from the Office of the Director of Corporate Enforcement or simply see below what the practical steps involved are. The main i...(more)

Lies, Damned Lies and Web Statistics

March 10th, 2007 by Joe
Archived; click post to view.
Excerpt: For most online professionals involved in any facet of online marketing, website tracking and statistics is the core bedrock of data for analysis from which to work from. However even for those who don't live and breathe things such as clickthrough percentages, page views per visitor or referrer so...(more)

Blogging Strategy for Business

February 7th, 2007 by John Prendergast
Archived; click post to view.
Excerpt: There are as many approaches to blogging as there are people out there. This article is about thinking through your strategy for business blogging before you leap in. The question is what are you trying to achieve? Are you blogging to raise your industry profile, sell something, or generate leads? H...(more)

Converting traffic to sales - a credibility case study

January 25th, 2007 by John Prendergast
Archived; click post to view.
Excerpt: What does it take to do business online? Fundamentally it takes a product or service, competitive pricing, an attractive usable interface, traffic and the ability to convert a portion of that traffic into sales. This sounds straightforward and, if not easy, at least doable. However many business on...(more)

Business Blogging.

January 15th, 2007 by FrankP
Archived; click post to view.
Excerpt: The example of Robert Scoble benefiting Microsoft by blogging is an example of a large corporation who have benefited through the use of blogging, other large companies who blog include McDonalds, Boeing, CitiGroup, Time-Warner, Disney, Motorola... the list goes on... But not everyone is blogging...(more)

Blogging, Advertising & PR

January 15th, 2007 by FrankP
Archived; click post to view.
Excerpt: We meet with a lot of companies who want to increase their websites profile online, and we often advocate blogging in order to do just that. There's no doubt that blogging increases your websites traffic, but there's more to it than just that. Good blogging takes considerable time and effort but ...(more)

Aonach

January 15th, 2007 by John Prendergast
Archived; click post to view.
Excerpt: Aonach - So what does it mean? Where did we get this name from? Aonach is the Irish word for a Fair - historically it was a Market for produce in rural Ireland. As Aonach Consulting is focused on the opportunity of doing business in the online marketplace we felt it was apt. There were other cons...(more)

The Blog Police will get you! Managing blog comments

December 15th, 2006 by FrankP
Archived; click post to view.
Excerpt: The general consensus among professional bloggers seems to be that you should publish all comments that come into your blog - bar those that might land you in legal hot water perhaps. You will find storm-in-a-teacup arguments brewing all over the 'blogosphere' about comment deletion and related ...(more)

Highlight Author Comments in WordPress

December 3rd, 2006 by FrankP
Archived; click post to view.
Excerpt: You've probably seen this done on blogs, comments by the author have a different background colour to differentiate them - it's handy when you're scanning comments to see the authors own response. A lot of people use the ScriptyGoddess solution, it involves hardcoding an email address and then wh...(more)

Clamnuts on WordPress

November 28th, 2006 by FrankP
Archived; click post to view.
Excerpt: We moved Bob Byrne's Clamnuts blog over to WordPress over the weekend. Bob's blog is usually highly entertaining - but not for the faint hearted - you've been warned, some of you may be offended! He approached us about a year ago for help in getting his site in order - he wanted a better websi...(more)
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