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Excerpt: While I was babysitting TomR's blog for him, I posted about my experience calling Dell about a machine on their outlet store... I did eventually purchase from the outlet store and I'll post about the beautiful machine I got soon, but in the meantime let me share this gem with you... As one of the...(more)

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Excerpt: Here's a case study Aonach created on competing for global search terms in Google using Wordpress as a platform. It's really important for any business to be findable within the search engines for search terms that pertain to the services or products offered. If you want to improve your websites ...(more)

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Excerpt: I saved this one for last, because it's not quite as simple to implement as the preceding nine tips! If you have a blog, and you blog frequently about your business, there is little doubt you will see an increase in traffic to your blog. There are a myriad technical things you can do to improve y...(more)

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Excerpt: This can be tricky, but extremely important. Your title needs to describe the content of your post accurately, but it also needs to hook people in. If someone has performed a search on Google it stands to reason they are looking for something, your title needs to convey that our post contains the...(more)

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Excerpt: Encouraging conversation to take place on your blog can be difficult, and not every blog post is going to be a talking point, so don’t get discouraged by a lack of comments. You need to build up a readership and actively encourage conversation on your blog and that takes time. However, if y...(more)

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Excerpt: If you’re writing a long blog post, opening with the main point of your post can be a good idea - remember you will be competing with god knows how many other resources online and your readers will appreciate being able to get to the nub of your post quickly. Many newspapers and magazines use t...(more)

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Excerpt: It's hard to read large blocks of content on the web, and long paragraphs may scare readers away. Writing for the web is very different to writing for print - natural paragraphs may result in offputtingly long areas of text for the web. Often one long sentence will do for a paragraph for your ...(more)

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Excerpt: A common question is 'how long should my posts be?' There's no right answer here, but my tip is to write mostly short posts and the occasional long one. Everybody's busy these days, brevity is appreciated. Your readers will appreciate your getting your point across in an economical manner! Tr...(more)

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Excerpt: Links to other websites and blogs are an integral part of blogging. Learning to do it well can take bit of time - take care not to under or overdo it! Apply your own quality control metrics to all the links out in your blog posts. Ensure the links are to good quality sites/blogs - ideally ones wh...(more)

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Excerpt: Clarity is hugely important. Thinking about your point before you start writing will help - it may sound obvious, but It's very easy to lash into a blog post without thinking, and suddenly find you've twisted yourself in knots and digressed into all kinds of interesting but irrelevant points. Or wor...(more)