Business blogging tips: Encourage conversation. (8 of 10)

May 9th, 2007 by FrankP
Archived; click post to view.
Excerpt: Encouraging conversation to take place on your blog can be difficult, and not every blog post is going to be a talking point, so don’t get discouraged by a lack of comments. You need to build up a readership and actively encourage conversation on your blog and that takes time. However, if y...(more)

Business blogging tips: Lead with your main point. (7 of 10)

May 8th, 2007 by FrankP
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Excerpt: If you’re writing a long blog post, opening with the main point of your post can be a good idea - remember you will be competing with god knows how many other resources online and your readers will appreciate being able to get to the nub of your post quickly. Many newspapers and magazines use t...(more)

Business blogging tips: Write in short paragraphs. (6 of 10)

May 7th, 2007 by FrankP
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Excerpt: It's hard to read large blocks of content on the web, and long paragraphs may scare readers away. Writing for the web is very different to writing for print - natural paragraphs may result in offputtingly long areas of text for the web. Often one long sentence will do for a paragraph for your ...(more)

Business blogging tips: Write mostly short posts and some long posts. (5 of 10)

May 4th, 2007 by FrankP
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Excerpt: A common question is 'how long should my posts be?' There's no right answer here, but my tip is to write mostly short posts and the occasional long one. Everybody's busy these days, brevity is appreciated. Your readers will appreciate your getting your point across in an economical manner! Tr...(more)

Business blogging tips: Link out to other blogs. (4 of 10)

May 3rd, 2007 by FrankP
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Excerpt: Links to other websites and blogs are an integral part of blogging. Learning to do it well can take bit of time - take care not to under or overdo it! Apply your own quality control metrics to all the links out in your blog posts. Ensure the links are to good quality sites/blogs - ideally ones wh...(more)

Business blogging tips: Be clear. (3 of 10)

May 2nd, 2007 by FrankP
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Excerpt: Clarity is hugely important. Thinking about your point before you start writing will help - it may sound obvious, but It's very easy to lash into a blog post without thinking, and suddenly find you've twisted yourself in knots and digressed into all kinds of interesting but irrelevant points. Or wor...(more)

Business blogging tips: Categorise wisely. (2 of 10)

May 1st, 2007 by FrankP
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Excerpt: If you are using good blogging software, like WordPress, you will have the option to categorise you posts. A wise use of categories can help with search engine positioning. Don't fall into the trap of making up categories as you go along. This is an approach that many bloggers take, adding categ...(more)

Business blogging tips: Find inspiration. (1 of 10)

April 30th, 2007 by FrankP
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Excerpt: Ah yes. Inspiration, all very well to say 'find it' but where exactly does one find inspiration? It's the question all writers dread 'where do you get your inspiration?'. A couple of tips - it's a good idea to have an RSS reader and subscribe to other sites and blogs in your niche as well as usin...(more)

10 business blogging tips for better blogging.

April 30th, 2007 by FrankP
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Excerpt: Starting today I am going to post 10 simple tips for better blogging - I'll post one a day, Monday to Thursday. These tips are aimed at people who are about to embark on maintaining a business blog, but they may be of interest to more seasoned bloggers too - I know while compiling these tips it w...(more)

Is the ‘DoFollow’ movement dangerous?

April 26th, 2007 by FrankP
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Excerpt: If you join the dofollow movement do you run the risk of poorer search engine positioning and will Google respond to nullify dofollow comment links? In my previous post on nofollow/dofollow I outlined some reasons why I believe using nofollow in comments is perfectly valid, and quite possibly be...(more)
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