Archived; click post to view.
Excerpt: What does it take to do business online? Fundamentally it takes a product or service, competitive pricing, an attractive usable interface, traffic and the ability to convert a portion of that traffic into sales. This sounds straightforward and, if not easy, at least doable. However many business on...(more)

Archived; click post to view.
Excerpt: The example of Robert Scoble benefiting Microsoft by blogging is an example of a large corporation who have benefited through the use of blogging, other large companies who blog include McDonalds, Boeing, CitiGroup, Time-Warner, Disney, Motorola... the list goes on... But not everyone is blogging...(more)

Archived; click post to view.
Excerpt: We meet with a lot of companies who want to increase their websites profile online, and we often advocate blogging in order to do just that. There's no doubt that blogging increases your websites traffic, but there's more to it than just that. Good blogging takes considerable time and effort but ...(more)