Google circulated some interesting statistics on the state on the online market in Ireland. Some of this information is derived from market research by 3rd parties but some is internal, all of it useful if you’re trying to guage the size and opportunity of the Irish online channel.
69% of Irish people are regular internet users
1.25 million people are subscribed to broadband in Ireland
Ireland is ranked 10th in the world for online buyers
25% of Irish people expect to spend more online in 2009
50% of irish consumers look for advice online before making a purchase
90% of consumers beieve they can save money online
The average online spend of an Irish consumer was â‚¬1700 for 2008
â‚¬300 million worth of goods were purchased online in Ireland in 2008
â‚¬2.5 billion spent in total online transactions in Ireland in 2008 (including travel, gambling and finance)
96% of internet users in Ireland use Google
Youtube has 131,000 Irish Â users on an average day
47.5% of Irish Youtube users are aged 25-44
This information was circulated as part of a marketing drive by Google, so those of us with a natural distrust of statistics and marketing will probably want to check the numbers before making any majorÂ strategic decisions!