Spend on online advertising hit €98.2M in 2009 in Ireland according to research by PWC and the IAB. This is approximately 10% of the estimated €940M overall advertising buget for Ireland in 2009.

This means that there should still be strong growth in the online ad spend for Ireland as it is low when compared to our neighbours. The UK has the highest proportion of online advertising at 30%, followed by the Nordic markets at between 20% - 25% and France and Germany close to the European average of 18-19%.

References

Irish adspend approaches €100m IAB 28th July 2010

Europe’s online ad market continues to grow IAB 2nd June 2010

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