Here are some links to supporting material for the Internet Strategy lecture delivered by John Prendergast to the MBA program at University College, Cork.

Customers may be talking about your brand online - even if you are not!
It’s important to monitor activity around your brand online - here’s a classic customer service nightmare for United Airlines which obviously touched a nerve…

This is a humerous (but clearly serious for the target brand) version of the increasing phenomenon of the consumer hitting back online - Mommy (& Power Titterati - with over a million followers) Heather Armstrong took on Maytag and gave them a bloody nose - see the article in Forbes

Google Resources
Google has a wealth of online tools and resources - this should be your first port of call when trying to develop your search strategy…

Webmaster Guidelines

Google Search Insights

Google Browser Labs

Google Analytics

Google AdWords

Webmaster Tools

Jeff Bezos on Amazon and customer focus

Zappos - Getting to a billion dollars in sales

Tony Hsieh CEO Zappos on Company Culture


Link to the video

Hitwise - traffic map for UK
A fascinating map of the movement of traffic between the largest trafficed sites in the UK
Read the article on the Hitwise blog here…

Social Media
The rise of the importance of social media is captured succinctly in the
current stats on Facebook usage published by facebook - yes that really is 3.5 Billion pieces of content generated each week!

Yogatic.com is a fascinating case study of a small company leveraging the available tools to create a brand online…

With almost 12,000 subscribers and over 4.5 Million views to her Youtube Channel Esther is reaching a global audience from her studio in West Cork.

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