Google have an interesting Internet Statistics resource called Google Internet Stats which they are aggregating from 3rd parties. It looks like a very interesting little widget…

See it in action over here - Google.co.uk/intl/en/landing/internetstats/

I noticed it’s not as accurate as one might have imagined…

In January 2009, JP Morgan estimated that 2008 worldwide retail eCommerce spending, excluding travel, totaled $438 billion - of which one third ($152m) was in Europe.JP Morgan, January 2009

Now I presume that they meant $152 billion - so as ever with this type of thing you need to check for accuracy and you also probably need to understand the context of the research and the statisitical tools used for analysis. But as a quick thought provoking snapshot of the state of the Markets I think it’s great…

Some of the interesting eCommerce Stats that caught my eye were as follows:

41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online, according to EIAA’s latest Mediascope survey.Mediascope Europe, November 2008

In the past year, UK female Internet users have made an average of 17 online purchases of products/services and spent an average of £600. eMarketer, February 2009

97% of UK female Internet users research products online and 92% of UK female Internet users buy products online. eMarketer, February 2009

In February 2009, Eurostat reported that 32% of citizens in the EU-28 had purchased an item over the Internet during 2008. (Figures for big markets: UK 57%, FR 40%, DE 53%, IT 11%, ES 20%). Commission of the European Communities, February 2009

According to Forrester, nearly 45% of European Internet users say that in the past three months they have researched a product online and then bought it in a shop. Forrester, March 2009

33% of shoppers in the UK shop a lot more online since the recession.  Media & Marketing, March 2009

Online spending in the UK grew 25% to £18.4 bn in 2008, outperforming the 2.1% increase in total retail. Verdict Research, May 2009

Price has become a less significant determinant in online purchasing: online shoppers citing price as the deciding factor in choosing a retailer has fallen to 44.0% in 2008 from 50.0% in 2007. Verdict Research, May 2009

Despite the recession, UK online shoppers had spent an average of £10 more per site visit in April 2009 than this time a year ago. (April 08 to April 09) NMA, May 2009

34% of Brits spend a whole day trying to find the best holiday deal online. Greenbee.com survey, January 2009

20% of Brits will spend at least 8 hours trawling the Internet for a cheap travel-related deal. Greenbee.com survey, January 2009

50.1% of online shoppers who placed items in their shopping carts did not go on to place an order. Core Metrics, March 2009

Remote (home) shopping has grown three fold in a decade - from £9.7bn to £26bn. Growth fuelled by the Internet accounts for 74% of the market, compared with 4% in 1998. Verdict Research UK, 2009, December 2008

Over 1 in 3 (34%) UK adults have researched a brand that they have seen advertised online. TGI Net Q109 (Oct 07 - Sept 08), Q2 2009

According to the European Commission, cross-border eCommerce remained stable between 2006 and 2008, despite EU consumers shopping online increasing from 27% to 33%. Verdict Research, May 2009

In December 2008, Eurostat reported that 60% of all homes in the EU-27 countries had Internet access and 48% had broadband. This equates to 4 in 5 homes with Internet access in the EU-27 having broadband. In 13 out of the EU-27 markets, over 50% of all homes had broadband - including the UK (62%), Germany (55%) and France (57%). Eurostat, December 2008

Worldwide, over 6 billion songs have been sold on iTunes.  TechCrunch, January 2009

UK mobile search increased from 3.2m in July 2007 to 4.3m in July 2008. eMarketer, December 2008

84% of the UK population owns a mobile phone. Deliotte, April 2009

Nearly two million people in the UK use their mobile phones for a growing number of services, from text alerts that confirm when they have been paid to transferring money between accounts. Times Online, February 2009

Japanese etail giants can make as much as one quarter of their sales via cellphones. Nearly half of Tokyo’’s single females are accessing the mobile web more than five times a week, with the peak shopping time between 1pm and 3pm reflecting the part-time employment status of many young Japanese.Internet Retailing, May 2009

This entry was posted on Monday, September 21st, 2009 at 11:20 am and is filed under General Chatter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.