The collapse of Ning’s free social network offering and the noises being made by Twitter at Chirp (Twitters first developer conference) underline the need to have a sound business model (yes even online!). Ning was the brainchild of Marc Andreessen (of Netscape fame) a network of social networks. It took in over $120M of [...]
Here are some links to supporting material for the Internet Strategy lecture delivered by John Prendergast to the MBA program at University College, Cork.
Customers may be talking about your brand online - even if you are not!
It’s important to monitor activity around your brand online - here’s a classic customer service nightmare for United Airlines [...]
John Lewis is the latest online retailer to jump on the “click and collect” trend. They are trialling a service which will allow shoppers to order goods online at JohnLewis.com and then go and pick them up at a store. The twist in the tail on this one is John Lewis only has 26 outlets [...]
There’s an awful lot written about Search Engine Optimisation (SEO), white hats, black hats and all sorts of detailed technical mumbo jumbo (much of which is very useful, by the way). This is not a technical article but rather a helicopter view for businesses. It’s a common sense approach to search engines and how to [...]
What problems do most businesses face when they decide to do business online?
Competition!
In my experience they have generally been sold on the idea that there is an exciting opportunity to sell through another channel to a “global” market, the problem is that nobody bothered to tell them that the flip side is that they will [...]
Sales conversion rates are something we focus on a lot here at Aonach. As part of our services to help businesses position themselves online and maximize revenues, conversion rate optimization is one of the factors that can deliver dramatic results for business owners.
One of the key factors in any business is your sales conversion rate [...]
Here’s a case study Aonach created on competing for global search terms in Google using Wordpress as a platform.
It’s really important for any business to be findable within the search engines for search terms that pertain to the services or products offered. If you want to improve your websites search engine performance, this case study [...]
What does it take to do business online? Fundamentally it takes a product or service, competitive pricing, an attractive usable interface, traffic and the ability to convert a portion of that traffic into sales. This sounds straightforward and, if not easy, at least doable. However many business online have implemented all of these prerequisites [...]