Business blogging tips: Write in short paragraphs. (6 of 10)

Posted by FrankP

It’s hard to read large blocks of content on the web, and long paragraphs may scare readers away.

Writing for the web is very different to writing for print – natural paragraphs may result in offputtingly long areas of text for the web.

Often one long sentence will do for a paragraph for your blog, and certainly two or three sentences is fine – it does depend somewhat on your site design, but err on the side of caution!

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