Here are some links to supporting material for the Internet Strategy lecture delivered by John Prendergast to the MBA program at University College, Cork.
Customers may be talking about your brand online - even if you are not!
It’s important to monitor activity around your brand online - here’s a classic customer service nightmare for United Airlines [...]

Google is phasing out support for IE6 in it’s Google Doc suite (see below). Hopefully this will help force users to upgrade their browsers, which will be a major benefit to developers. IE6 has long been the bain of QA and testing departments in web design and development houses as it is very quirky (I’m [...]