There’s an awful lot written about Search Engine Optimisation (SEO), white hats, black hats and all sorts of detailed technical mumbo jumbo (much of which is very useful, by the way). This is not a technical article but rather a helicopter view for businesses. It’s a common sense approach to search engines and how to [...]

What problems do most businesses face when they decide to do business online? Competition!  In my experience they have generally been sold on the idea that there is an exciting opportunity to sell through another channel to a “global” market, the problem is that nobody bothered to tell them that the flip side is that [...]

Sales conversion rates are something we focus on a lot here at Aonach. As part of our services to help businesses position themselves online and maximize revenues, conversion rate optimization is one of the factors that can deliver dramatic results for business owners. One of the key factors in any business is your sales conversion [...]