Google has said for years that selling links that pass PageRank violates their quality guidelines. They have issued updated guidance to help remind site owners and webmasters of that policy:
Please be wary if someone approaches you and wants to pay you for links or “advertorial” pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google’s search results, as well as reduction of the site’s visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google’s search results. (more…)
We would like to wish everyone a happy Christmas and a prosperous New Year! Best regards from all the team at Aonach. We look forward to talking to you in the new year. Our offices will be closed from 24th of December until Wed 2nd of January 2013
On May 26th 2011 a new EU regulation came into effect that requires website owners in the EU to obtain informed consent from visitors before they can store or retrieve any information on a computer or any other web connected device. This is now law in member states and is currently in the news as the 12 month grace period for compliance in the UK has now come to an end.
Very simply the regulation means that you need to alert users to any Cookies you are using on your website and get them to consent to their use. What are cookies? – Also known as browser cookies or tracking cookies, cookies are small, often encrypted text files, located in browser directories. They are used by us to help our users navigate this website efficiently and perform certain functions. Due to their core role of enhancing or enabling usability or site processes, disabling cookies may prevent users from using certain parts of this website (more…)
Aonach are seeking a PHP developer to join their small but vibrant team.
We have a diverse portfolio of clients in different industries that results in a challenging set of projects and we’re looking for a developer with an insatiable drive to problem solve through code.
We’re looking for a lead developer to join our team in Kenmare to work on online projects arising from our internet strategy consultancy. We are looking for someone friendly, flexible and curious – and of course skilled. (more…)
Startup dollarshaveclub have launched a spectacularly successful viral marketing campaign. The video is reported to have cost less than $5k and as I write this has already passed the 1.2M viewers mark (which is a fairly amazing spike in a couple of days).
Google has finally unveiled an early look at it’s Fight search Google.com/flights. Although it’s currently only serving a portion of the US airports it is a really interesting insight into their ongoing focus on the travel sector.
The speed is impressive and is a clear signal that Google is serious about speed as a usability issue.
They have focused on two consumer purchasing triggers for one of the filter options – Price and Duration of flights and have come up with an interesting approach.
Combining this with their Hotel Finder they are shaping up to a serious force in online travel. Is this a threat or an opportunity?
The new site links (12 in a double column) also have a URL and a little snippet. This dominates most of the above the fold real estate in the search results and will mean that brand owners will dominate the results for their brands should Google roll this out. Naturally it will have huge implications for affiliates and other distribution partners – particularly those who have invested heavily in SEO in an attempt to dominate the brand search results for Brands that have been slower to move online.
This is what the Site links were like in the “Classic” results:
In light of Google’s recent refocusing on prioritizing product efforts there may be an indication that they are serious about this – so probably worth paying attention to developments here…
The search is unsurprisingly very slick and the hotel details pre-load on the listing page so when you click on an individual hotel the speed is amazing! The mapping feature is uber-cool! You can select multiple within a destination that you are interested in by dragging a selection polygon around the hotels. I’ve no idea how useful this actually is, however it’s going to be a talking point. When you click the “Book” for a property you get a strange pop up list of advertisers (with pricing) for this property followed by the hotels own site. One interesting feature is that the price is quoted both with and without all taxes and fees for transparency. So at the moment it’s kind of like Tripadvisor without the advice. Although there is a strong emphasis on reviews and imagery for the property…
Only lists hotels in the U.S. for now.
Kind of hard to imagine how this type of project doesn’t lead to a conflict of interest with Google’s advertising base in the hospitality sector – but lets keep an open mind as we know that my favourite company can do no evil!