Google are calling companies and promising them a No1 listing in Google - No they are NOT!

If you are contacted by someone alluding that they are from Google and asking whether you want to sign up to their service and guaranteeing you a number 1 position on Google search results - just hang up the phone…

Google NEVER phone businesses and promise them a number 1 position in their rankings - this is just a scam. It’s a UK agency that offer dubious SEO services and infer that they are calling from Google.

If you want to be listed by Google there’s some work involved I’m afraid. Bear in mind that Google’s business is advertising and one of their primary precepts is to offer the user a search result set based on merit (rather than human editorial intervention). They have invested over 1000 man Years in developing their system, which automatically determines your search position for any search term - so they are not going to jeopardize this by offering to allow you to jump the queue.

Is it valuable to be listed in the Google search results? Absolutely! It’s essential if you want to do business online. How do you go about it?

1. You need to have a website (obviously!)
2. The site should technically expose it’s content, structure and relevance to Google
3. You should submit your site to Google http://www.google.com/addurl/
4. Read the Google Webmaster Guidelines http://google.com/support/webmasters
   This is where Google actually tell you how to be found and what to avoid!
5. Ask other (quality) sites to link to you
6. Ensure that you acually have useful and relevant content on you site - remember that Google only wants to send IT’s users to sites where they will find what they are looking for…

This is a potted synopsis of a much more complex principle - however I hope it will help you realise that being ranked in Googles search results is something you should take seriously and not simply hope to pay a few quid to someone who cold calls you on the phone for! Read more on Search Engine Optimisation Here

We are in the midst of a period of rapid global change. This change effects us all. Fear of change is the overriding emotion current expressed in the media, however change can be a force for good – can we turn this change to our advantage? – Yes We Can! I’m delighted to be involved in the conference:

Reinventing Oneself in these Challenging Times is the theme of the SOHO Solo Conference on the 20th Feb.

Oscar winning producer Lord David Putnam is the keynote speaker and his topic is Reinventing Myself: My Journey and My Challenges”

The current economic turmoil is forcing a re-evaluation of everything from fundamental commercial principles to lifestyle choices. Companies all over the world are re-evaluating their supply chains, their routes to market and their suppliers. There is a huge opportunity for us to re-invent ourselves in this climate, whether by choice or through necessity.

Technology has brought a global marketplace to our doorstep and the opportunities for trading remotely from rural communities has never been better.

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Where? Kinsale Yacht Club
When? Friday 20th 09.30
What? Conference - “Reinventing Oneself in these Challenging Times”
Cost? €20 for members of SOHO Solo - €45 for non-members

Reinventing Myself: My Journey and My Challenges - David Puttnam

Transitioning one business to another – some lessons Shemas Eivers, Client Solutions

Connections – New and Old - Dr E Alana James

Evaluating Your Own Personal Skills - Bob McCarthy, Leadership Management Ireland.

Relocating to Glengarriff - using personal networks in the IT world - John Prendergast, Aonach

Bringing Irish soil to the USA – A case study Pat Burke, The Auld Sod

Building a brand online with the best ice cream in the world Kieran Murphy, Murphy’s Ice Cream

If you are looking to re-invent yourself come along to the SOHO Solo conference in Kinsale this Friday.

There is a limit on space, booking is necessary.

Contact Jennifer Berton email: jberton@corkbic.com Tel: 021 230 7016

Aonach are located just outside the town of Kenmare in Kilmurry business park. Here’s a map to help you find us:

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Here’s a picture of the office to help you identify us when you reach the business park: